Internet Yellow Pages Battle Heats up between Yellowpages.com, Superpages.com
Due in part to new strategic partnerships, shifts took place among the top Internet Yellow Pages (IYP) sites in 2007, with Yellowpages.com Network becoming the IYP search market leader in Q4 2007,...
View ArticleTop 10 Telecom Websites – February 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleArbitron Releases RADAR 96 March 2008 Radio Network Ratings
Arbitron today released its March 2008 RADAR radio network audience reports (RADAR 96) covering the period January 11 – December 12, 2007 and including PPM and diary respondents. It had issued some...
View ArticleConsumer Confidence Index Down 12 Points, at Five-Year Low
The Conference Board Consumer Confidence Index, which had declined sharply in February, plummeted in March to 64.5 (1985=100), down from 76.4 in February, and is at a five-year low (March 2003, 61.4),...
View ArticleEmail Marketers in Trouble as ‘Spam’ Definition Evolves to Mean ‘Unwanted’
The definition of spam has effectively changed from “unsolicited commercial email,” an idea based on permission, to a perception-based definition – i.e., it’s unwanted – according to the “Spam...
View Article‘Wired Wealthy’ Donors a Missed Opportunity for Nonprofits
The “wired wealthy” donor donates on average $11,000 a year, and more than half say online giving is their preferred channel, but they find nonprofits’ websites to lack inspiration, connection, and...
View Article2007 US Advertising Expenditures Wrap-up: Spend Up Just 0.2%
The US advertising market continued to sputter at the end of 2007 and finished the year with measured spending of $148.99 billion, up 0.2% from 2006, according to TNS media intelligence. Fourth-quarter...
View ArticleTop 10 Network TV Show Websites – Week Ended 05-10-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleTelecommuters More Likely to Take Part in Leisure Activities
Consumers who telecommute for a living are more likely to engage in a variety of leisure-time activities than all US adults, according to data from Mediamark Research & Intelligence (MRI). (more…)
View ArticleTelephone Survey Integrity Threatened as US Homes Go Wireless Only
Nearly one out of six US homes (15.8%) had only wireless telephones in the second half of 2007, according to preliminary results from the July-December 2007 National Health Interview Survey (NHIS) from...
View ArticleRetail E-Commerce Sales Growth Slows, Up Just 1%
US retail e-commerce sales for the first quarter of 2008, adjusted for seasonal variation but not for price changes, was $33.8 billion, an increase of 0.8% (+/- 1.0%) from the previous quarter,...
View ArticleSocial Network Ad Spend Doesn’t Yet Match Hype
eMarketer revised downward its projections for US social network ad spending and now estimates that advertisers will spend $1.4 billion to place ads on social networks in 2008 – down from its previous...
View ArticleTop 10 Community-based Organization Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Investment/Finance Websites – April 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article17% of Brits Would Shop from Mobile Phone
With mobile phone penetration higher than that of PCs, shopping from the mobile phone has the potential to be the next big thing in retail, according to (pdf) a study that found 17% of Britons would be...
View ArticleMillennials Demand On-Demand Content
Millennials (young adults ages 16-27) not only look for more rich media but also greatly influence the buying decisions for home as well as mobile technologies and services, according to the initial...
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